It’s no secret that we admire creatives from all walks of life here at Friday On My Mind.
Our FOMM Classics collection is an ode to our most iconic prints from the FOMM archives, drawing inspiration from style and design from both today and bygone eras. Our aim is for all aspects of the brand to reflect our love of music, creativity and the authenticity that we value so much.
Enter Cameron Jacobs and George Boyce, the faces of the new collection. Both creatives in their own right, they each bring a unique energy to the campaign. Get to know them as we chat through their favourite tunes, interests and bars to grab a drink on a Friday night. 


Cameron Jacobs

Originally hailing from Manchester, Cameron is a musician currently based in south-London. A high-energy natural performer, there was never a dull moment at our FOMM Classics shoot with his fun and laidback nature. Cameron’s five-piece ensemble, Pleasure Barge, is a psych-funk outfit in which he plays lead guitar. Their eclectic sound is influenced by the likes of Frank Zappa to Death Grips and Guns ’n’ Roses, to name a few. With a style reminiscent of fellow northern musical alumni and a clear zest for life - we think he’s the perfect fit for the FOMM Classics campaign. 


Occupation(s): Musician 

Location: London

Spare time: Watching movies, when I'm not doing music

Favourite Friday night bar: Old Dispensary, Camberwell - any night 

Top five Friday night anthems:

12 Rods - Glad That It's Over,

Death Grips - Three Bedrooms In A Good Neighbourhood,

Suuns - 2020, Red Hot Chili Peppers - Give It Away,

Jimi Hendrix - Voodoo Child (Slight Return) 

Top pick from the FOMM Classics Collection: FOMM Midnight Flower shirt



George Boyce

George is a west-London local with his time spent between a number of creative pursuits. An arts student, bar tender, artist and DJ as well as an events and music producer, he embodies the type of dynamism that we admire. Fairly new to the modelling game (it’s hard to tell, we know), he’s added this new endeavour to his ever-growing list — and he’s doing a damn good job of it so far. George’s imagination and passion shone during our FOMM Classics shoot, adding a distinct expressive flair that we think compliments the new collection to a tee!


Occupation(s): Student, Bar Tender

Location: West London

Spare time: DJing, Football, Painting

Favourite Friday night bar:  The Black Dog, West London

Top five Friday night anthems: 

Got to be real - Cheryl Lynn,

Lifestyle - Rich Gang,

Klink - Smino,

DARE - Gorrilaz,

I Want to thank you - Alicia Myers

Top pick from the FOMM Classics Collection: Blazing Paisley


Words by Arabella Peterson